BROOKE HAMTIL

CONCEPT:

Savannah Coffee Roaster has established a  historic, victorian and nautical identity. With a color palette ranging from light beiges to dark browns with accent colors of deep reds and blues. The main iconography is of a ship since that was the most common use of transport for carrying coffee beans. By Rebranding the corporate identity, it revitalizes their image, shedding the outdated aesthetic while maintaining a strong focus on the companies rich history. By modernizing and simplifying the visual identity, they can better connect with contemporary audiences while still honoring the heritage and legacy.     

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